Art of Floristry 101

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We discuss how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you recognize their impact on both customers and gift recipients.

As florists, we devote our hard work to help you express yourself. We help you find the ideal bouquet for all events. Whether it's a birthday, romantic date, corporate events, or funerals - you got it! See our next article to learn the basics of floral design. With the best use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later on, it involved wholesale orders of bulk flowers. It also sold supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made.

Floristry involves cultivating and caring for flowers. It also includes the process of picking and setting them into artistic arrangements. Soon, this led to the business of selling them to local customers. Floristry is creating a selection of blooms and plants into a delightful arrangement. Then, florists set them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people call it "floral design" or "floral arts". Since the late 19th century, schools have approved floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also came up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops started making frequent and amazing developments to their practices. As a result, floristry surfaced in the market all over America and around the world. To keep up, most flower shops deliver straight to the customer or their recipient. They also offer the feature of placing orders online for convenience. Today, floristry has become an important part of people's lives. Indeed, flowers have become vital in the decoration and theme of various events. Many associations have cropped up as sources of knowledge for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are terrific sources of news and current trends in the industry. They suggest various arrangements for all sorts affairs. They also steer clients to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of many of the most vital moments in people's lives. Given that, our team of experts commit to providing top quality service at all times. We aim to help our clients get the most stunning arrangement for their needs. As florists, we help people share themselves through unique bouquets and arrangements. Through this, they can honor very important events and milestones in their lives. As florists, we help people:

  • Express love with classic long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a fabulous bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Brighten someone's stay in a hospital
  • Add the fantastic touch to parties and other events
  • Remember loved ones with beautiful floral tributes at their wake and funeral
  • Make any event impressive with floral arrangements suited to their style and design


Read all about Applying the Color Wheel and Harmonies In Floral Design in our next article.